Editorial standards

How this publication works.

Credibility is the only thing that separates a publication from brokerage marketing. Here's how we keep it.

Real people publish everything

Every piece is written or edited — and published — by a real person. There's no button an algorithm gets to press.

How we use AI

We use AI tools the way a writer uses spell-check or Grammarly: to help research and tighten some pieces, mostly short news items. It doesn't decide what's true, what we cover, or what runs. A person checks every fact against the source and makes every call to publish, revise, or kill.

Sourcing

Every factual claim — a price, a square footage, a cap rate, a named party — must trace to a verifiable source, and when a piece cites a number it links to where that number came from. If we can't verify a figure, we say "terms not disclosed" or we leave it out. Fabricated numbers are a hard line.

Bylines

Every piece carries a byline, so you always know whose analysis you're reading. The writers are listed on the contributors page.

Sponsored content

Some pieces are sponsored — a company underwrites the work. When that happens, two things hold: the piece meets the same editorial standards as everything else — the same sourcing, the same fact-checking, our voice and our judgment — and it isclearly labeled as sponsored, so you always know. A sponsor can pay for the work; it can't buy a conclusion, bend a number, or skip the review.

Corrections

When we get something wrong, we fix it visibly. Spot an error — a wrong number, a misattributed quote? Let us know and we'll correct it and note the change on the piece. Accuracy matters more than pride.

What this is not

This is an independent publication. Nothing here is investment, legal, or tax advice. We write about healthcare real estate because it's a market we know and care about — and we'd rather be honest about how the work gets made than pretend it appeared by magic.